JUST LET GO
Brief
HP have long struggled with an unfair reputation of producing reliable but slightly dull tech that is best suited to the office when in reality their devices are full of innovation and have a form factor equal to some of the flashier brands.
For the relaunch of the high end HP Spectre 360 a campaign was needed that demonstrated 2 key functions, the 360 degree bending capability and camera with the option to be disabled with the flick of a switch, in the context of the consumers lifestyle.
Part of the challenge was to create executions that were relevant for Gen Z, Millenial & Gen X audiences under one campaign.
Solution
A full, digital campaign that placed the Spectre 360 at the heart of humorous but relatable scenarios demonstrating how the laptop enhances the users lifestyle, especially when involved in activities they may want to keep to themselves.
The campaign assets consisted of AV in multiple formats and key art photography for adaption by multiple territories.
