Brief: Chips Ahoy! America’s favourite cookie brand with zero awareness in the UK. How to launch a new cookie with a cheeky reputation into a crowded marketplace.
Solution: Pissing off a lot of people it seems. We took one of the most iconic TV ads of all time, Cadbury’s drumming Gorilla, and Hijacked it with Chips Ahoy’s Cookie Guy.
Results: Boy did this kick up a stink. The clip which aired once on TV was torn apart in the industry press but you know what? The audience loved it (positive tweets went through the roof) and launch sales smashed all Mondelez’ targets.
